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Petco Announces Company-wide Paid Parental Leave


During the more than 50 years that Petco has had the privilege of helping pet parents take the best possible care of the pets they love, our knowledgeable, pet-loving employees (we call them partners!) have been this company’s greatest asset and a key business differentiator. Thus, as we continue transforming Petco to become pet parents’ most-trusted partner, investing in engaged, empowered and fulfilled partners is one of our key growth strategies.

Today, I’m thrilled to announce we have expanded Petco’s partner benefits plan to include six weeks of 100% paid parental leave to all eligible Petco partners who welcome a child to their families – regardless of gender, work location or how those families are formed. As firm believers in the great impact and importance of fostering loving family relationships, at Petco, we are proud to support the development of the parent-child bond during the crucial first weeks of a family’s expansion and development.

This is not only a leading move within the retail industry, but also a direct reflection of how we’re listening to our partners’ needs and embracing positive changes to support them. As we continue encouraging and evaluating partner feedback, we strive to provide our more than 26,000 Petco partners with a culture that allows all of us to achieve both our individual and collective objectives.

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Petco Names Anomaly as its Creative Agency of Record

Leading pet retailer selects creative agency partner to further advance iconic brand

SAN DIEGO, Dec. 19, 2018 /PRNewswire/ — Petco today announced it has selected Anomaly as its creative agency partner to help lead the pet retailer’s marketing and brand transformation strategy. New York-based Anomaly was selected through a review process initiated in Fall 2018 and managed by MediaLink.

Petco (PRNewsFoto/Petco)

The news comes directly on the heels of Petco’s industry-first announcement that it will remove all dog and cat food products containing artificial ingredients from its shelves by May 2019. Along with Petco’s marketing team — led by recently appointed Chief Marketing Officer, Tariq Hassan — the agency will help drive the brand’s continued marketing evolution as it seeks to differentiate its business and meet the evolving demands of consumers.

“The Anomaly team has demonstrated tremendous passion for our brand, a deep understanding of our consumer, and the strategic prowess to unlock future growth opportunities for Petco,” said Tariq Hassan, Petco Chief Marketing Officer. “Their perspective on the unique relationship between technology and creativity in today’s marketing landscape will be critical to establishing Petco as a cultural leader among the pet parent community.”

Anomaly has been charged with delivering bold creative ideas and counsel on Petco’s omnichannel and consumer engagement strategies, with a targeted focus on digital.

“This is a rare and special opportunity that we simply had to do — an ambitious vision, a smart and collaborative client plus the responsibility of playing a pivotal role — it doesn’t get much better,” said Anomaly CEO Carl Johnson.

Anomaly will begin working with Petco immediately, adding to the retailer’s agency partner roster, which also includes Edelman Public Relations, who recently led them through their recent industry-first nutrition announcement.

About Petco and the Petco Foundation 
Petco is a leading pet specialty retailer with more than 50 years of service to pet parents. Everything we do is guided by our vision for Healthier Pets. Happier People. Better World. We operate more than 1,500 Petco and Unleashed by Petco locations across the U.S., Mexico and Puerto Rico; complete pet care services and veterinary advice through PetCoach; and petco.com. The Petco Foundation, an independent nonprofit organization, has invested more than $230 million since it was created in 1999 to help promote and improve the welfare of companion animals. In conjunction with the Foundation, we work with and support thousands of local animal welfare groups across the country and, through in-store adoption events, help find homes for more than 400,000 animals every year.

About Anomaly 
Founded in 2004, Anomaly is a difficult to define, but exciting to work at ‘new model’ agency. Driven by a passionate and entrepreneurial culture encompassing a diverse, elastic set of skills – Anomaly has offices in Los Angeles, New York, Toronto, London, Amsterdam, Berlin and Shanghai. Clients include: Allbirds, Ally Financial, Anheuser-Busch InBev, Booking.com, Carnival Cruises, The Coca-Cola Company, Diageo, Dick’s Sporting Goods, Facebook, Google, Hershey’s, LA Rams, New York Life, Panera Bread, Sonos, Unilever, Weight Watchers and YouTube.

Anomaly has been recognized for a very wide range of work and IP, covering both effectiveness and craft excellence including: Ad Age’s 2017 Agency of the Year, Cannes Lions, Effies, Fast Company’s Most Innovative, Jay Chiat, Digiday Awards and the Mashies – among the usual suspects. Anomaly has also been honored with a few less conventional accolades as well, such as being named one of Time Magazine’s Best Inventions of 2016 for dosist (a medicinal cannabis brand the agency created), Toy of The Year for Mighty Jaxx, plus multiple Emmys for a television series called Avec Eric, all of which the agency created and co-owns. www.anomaly.com/

Contact:  

Ventura Olvera

ventura.olvera@petco.com

858-453-7845 ext. 222820

SOURCE Petco

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Petco Products Not affected by ‘Vitamin D’ Pet Food Recall; Offering Free Trade-In for Pet Parents with Affected Product

SAN DIEGO, Dec. 6, 2018 /PRNewswire/ — In light of Monday’s FDA alert on multiple dry dog food recalls due to elevated and potentially toxic levels of vitamin D, we can confirm that Petco does not carry any of the brands listed in the current recall; no Petco products are affected.

Petco (PRNewsFoto/Petco)

We are monitoring and reviewing the recall closely with our vendor partners, our veterinary staff and third-party veterinary nutrition experts; and we will always share what we know with our customers.

Petco recommends the following immediate actions for concerned pet parents:

  • Visit the FDA’s website for more information and a complete list of affected products. 
  • If you believe your pet may be experiencing symptoms of vitamin D toxicity, or if you have any concerns about the health of your pet, please consult a veterinarian immediately. 
  • If you have product affected by the recall, bring it in to any Petco store to exchange and upgrade it for a similar size bag of Petco’s WholeHearted dog food. 
  • Pet parents seeking guidance on what to feed their pets can visit their local Petco store to consult with one of our knowledgeable in-store partners, or visit petco.com for pet food and nutrition information.

Petco has been committed to ensuring the health and well-being of pets for more than 50 years. As part of that commitment, we recently announced our decision to not sell dog and cat foods and treats with artificial colors, flavors and preservatives by May of 2019. The decision makes Petco the first and only national retailer of pet food to take a stand against such ingredients.

With a firm belief that better nutrition yields healthier pets, Petco offers a diverse portfolio of high-quality dog and cat food brands that meet or exceed our industry-leading ingredient and manufacturing standards. We continually evaluate our assortment to ensure we’re providing the best quality products to our customers and their pets.

For more information on Petco’s bold new pet nutrition standards, visit petco.com/betternutrition.

About Petco and the Petco Foundation 
Petco is a leading pet specialty retailer with more than 50 years of service to pet parents. Everything we do is guided by our vision for Healthier Pets. Happier People. Better World. We operate more than 1,500 Petco and Unleashed by Petco locations across the U.S., Mexico and Puerto Rico; complete pet care services and veterinary advice through PetCoach; and petco.com. The Petco Foundation, an independent nonprofit organization, has invested more than $230 million since it was created in 1999 to help promote and improve the welfare of companion animals. In conjunction with the Foundation, we work with and support thousands of local animal welfare groups across the country and, through in-store adoption events, help find homes for more than 400,000 animals every year.

Contact:

Ventura Olvera

ventura.olvera@petco.com

858-453-7845 ext. 222820

SOURCE Petco

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Petco Shares Tips and Advice for a Safe, Joyful Holiday Season with Pets

SAN DIEGO, Dec. 5, 2018 /PRNewswire/ — The holiday season is all about making special, joyful memories with loved ones – including our pets! With the holidays in full-swing, Petco is sharing important tips and advice to help keep furry and four-legged family members safe and healthy while creating lasting memories during one of the busiest times of the year.

With the holidays in full-swing, Petco is sharing important tips and advice to help keep furry and four-legged family members safe and healthy while creating lasting memories during one of the busiest times of the year.

When it comes to holiday travel, seasonal décor, and festive gatherings that revolve around food, simple preparation is the key to minimizing potential health and safety hazards for pets.

Petco offers the following tips for pet parents – or anyone hosting pet guests during the holidays – to ensure a joyful and safe season ahead:

  • Festive décor: Decorate your tree with pet safety in mind – decorations like glass ornaments, ribbons and tinsel can be harmful to pets if broken or ingested. For lights, be sure to cover electrical cords to prevent possible shock or electrocution.
  • Artificial and live plants: Holiday plants and décor certainly lend a festive atmosphere to the home, whether for a party or just for the family to enjoy. However, things like pine needles are sharp and difficult to digest if consumed by a pet. Other harmful plants that should be placed out of pets’ reach include mistletoe, holly, lilies and poinsettias.
  • Holiday food: The holidays are often synonymous with parties, which also means tasty food and a lot of guests. Avoid feeding pets table scraps and human treats like chocolate, turkey skin, grapes and raisins, caffeine, bones, onions, sweets and spices. If you suspect your pets have accidently ingested any of these foods, contact your veterinarian, PetCoach or pet poison helpline immediately. PetCoach is a trusted website that offers pet care information, as well as 24/7 online health and wellness consultation from trusted veterinarians in real time.
  • Holiday festivities: Remember pets may not be familiar with all of your guests and the noise can be stressful to them. You may find it best to keep pets in a quiet place, away from the holiday party, people and food. All the wonderful aromas from the kitchen can attract your pet, but holiday food spreads can pose a significant risk for curious pets.
  • Holiday travel: For pet parents, the first step in holiday travel planning is to decide if family pets will stay home or come along. If your pet is comfortable traveling and enjoys being along for the ride, pet parents should plan ahead for the road trip or flight to ensure it’s a safe and stress-free experience. Don’t forget to pack the pet’s necessities when traveling, including food, water, treats, favorite toys, leash, collar and I.D. tag, litter and disposable litter box, and clean-up products.
  • Find a responsible pet sitter: For pets comfortable staying at home, pet parents should find a responsible pet sitter and make arrangements early to avoid last-minute stress. Whether they are pet-sitting in your home or theirs, provide your sitter with a detailed checklist, including feeding and treating schedules, habitat cleaning instructions, emergency contacts and general care and maintenance information for each animal to help them take the best care of your pets.

Once you have pet proofed your home for the holidays, it’s time to bond with your pet and create some special memories. Here are a few ideas to help get you started:

  • Interactive play: Use your pets’ favorite toy to encourage play time, which not only stimulates them mentally, but also provides some much-needed exercise. Pick out a new, fun toy from the Holiday Tails collection to get in the spirit.
  • Photos with Santa: Capture the perfect photo with your pet for your holiday card at Petco’s annual Photos with Santa in-store event on Saturday, Dec. 8 and 15. All proceeds from this charming keepsake are donated to the Petco Foundation to help animals in need.

For more holiday tips and ideas, visit petco.com and petcofoundation.org. You can also connect with Petco year-round at petco.com and on all social media channels by searching Petco.

About Petco and the Petco Foundation
Petco is a leading pet specialty retailer with more than 50 years of service to pet parents. Everything we do is guided by our vision for Healthier Pets. Happier People. Better World. We operate more than 1,500 Petco and Unleashed by Petco locations across the U.S., Mexico and Puerto Rico; complete pet care services and veterinary advice through PetCoach; and petco.com. The Petco Foundation, an independent nonprofit organization, has invested more than $230 million since it was created in 1999 to help promote and improve the welfare of companion animals. In conjunction with the Foundation, we work with and support thousands of local animal welfare groups across the country and, through in-store adoption events, help find homes for more than 400,000 animals every year.

Contact: 
Stephanie Wilson, Stephanie.Wilson@Petco.com
Brenda De Alba, Brenda.Dealba@Edelman.com

SOURCE Petco

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Petco Expands Board of Directors with Appointments of Christy Lake and Gary Briggs

SAN DIEGO, Nov. 29, 2018 /PRNewswire/ — Petco today announced the appointment of Christy Lake, Chief People Officer at Box, and Gary Briggs, former Chief Marketing Officer at Facebook, to the company’s Board of Directors.

Petco (PRNewsFoto/Petco)

“We’re fortunate to welcome two incredibly accomplished business leaders to our Board,” said Petco CEO Ron Coughlin. “Christy and Gary are joining us at an exciting time in Petco’s ongoing transformation as a complete and trusted partner for pets and pet parents. Their combined insights and backgrounds complement the skills and experience of our existing board members, and we’re confident they will offer invaluable contributions to Petco’s continued growth story well into the future.”

Lake brings more than 20 years of leadership experience across various industries to her seat on Petco’s Board. At Box, a leader in cloud content management, Lake is responsible for overseeing the company’s people and places organizations, including company culture, talent strategy, learning and development, employee experience and global real estate. Previously, she led the people and culture organization for Medallia, a customer experience SaaS platform, and held various leadership roles at HP, The Home Depot, Cap Gemini, and Bain & Company. She holds a bachelor’s degree in political science from the University of Connecticut and currently serves as an advisor with PeopleTech Partners, where she works with founders of early stage Human Resources technology companies.

Briggs, who retired earlier this year after serving as Facebook’s CMO for more than five years, also brings a wealth of experience to Petco’s Board. Prior to joining Facebook, he served in various leadership roles at Google, where he led overall consumer marketing efforts for the Google brand as well as Chrome, Search, Maps, Motorola Mobility and Google.org. Previously, he held a number of marketing and general management leadership roles at eBay, PayPal, Pepsi and IBM. Earlier in his career he was a management consultant with McKinsey and Company. He holds a bachelor’s degree from Brown University and a master’s degree from the Kellogg School of Management at Northwestern University. He also currently serves on the board of directors for Etsy, and is an active advisor to several early stage companies.

Petco operates more than 1,500 retail locations and employs 26,000 partners across the U.S., Mexico and Puerto Rico. For more information, visit petco.com.

About Petco and the Petco Foundation 
Petco is a leading pet specialty retailer with more than 50 years of service to pet parents. Everything we do is guided by our vision for Healthier Pets. Happier People. Better World. We operate more than 1,500 Petco and Unleashed by Petco locations across the U.S., Mexico and Puerto Rico; complete pet care services and veterinary advice through PetCoach; and petco.com. The Petco Foundation, an independent nonprofit organization, has invested more than $200 million since it was created in 1999 to help promote and improve the welfare of companion animals. In conjunction with the Foundation, we work with and support thousands of local animal welfare groups across the country and, through in-store adoption events, help find homes for more than 400,000 animals every year.

Contact:

Ventura Olvera

ventura.olvera@petco.com

858-453-7845 ext. 222820

SOURCE Petco

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Petco Names Genevieve Kelly as Chief Legal Officer and Corporate Secretary

SAN DIEGO, Nov. 26, 2018 /PRNewswire/ — Petco today announced the appointment of Genevieve Kelly as Chief Legal Officer and Corporate Secretary overseeing all legal, corporate governance and regulatory affairs for the company.

Petco (PRNewsFoto/Petco)

“Genevieve is a proven leader with an impressive scope of experience as a corporate attorney,” said Petco CEO Ron Coughlin. “I’m thrilled to welcome her to Petco’s leadership team and confident her unique perspective and counsel will serve as tremendous assets for our business as we continue transforming the company for both pet parents and our own Petco partners.”

Petco operates more than 1,500 retail locations and employs 26,000 partners across the U.S., Mexico and Puerto Rico. As Chief Legal Officer and Corporate Secretary, Genevieve will be responsible for leading Petco’s legal affairs department in support of Petco’s strategic plans, growth objectives and broader vision for healthier pets, happier people and a better world.

“It’s an honor to join a company with such a strong corporate reputation and the opportunity to make a tremendous impact in the lives of pets and pet parents every day,” said Kelly. “I’m excited to continue strengthening and protecting Petco’s brand, and to be part of the company’s ongoing growth and evolution.”

Kelly brings more than 25 years of leadership experience in legal practice for multinational corporations from around the globe. Prior to joining Petco, she served as Vice President, General Counsel and Corporate Secretary for Dole Food Company, where she was promoted five times to roles of increasing scope and responsibility during her 14 years there. Previously, Kelly also worked as a corporate attorney for the international law firms Sidley Austin LLP and McDermott Will & Emery, and as legal counsel for multinational corporations Occidental Petroleum Corporation and Starwood Hotels & Resorts Worldwide and for the global investment bank Houlihan Lokey.  She is both a Fulbright and Rotary Scholar, and holds an A.B. magna cum laude from Brown University in English literature and organizational behavior and management; an M.A. magna cum laude and LL.M magna cum laude from the Katholieke Universiteit Leuven in Belgium in European studies and EU law; and a J.D. cum laude from Georgetown University Law Center. Since December 2016, she has also been designated a Board Leadership Fellow by the National Association of Corporate Directors.

Kelly will be based at Petco’s national support center in San Diego. For more information about Petco, visit petco.com.

About Petco and the Petco Foundation 
Petco is a leading pet specialty retailer with more than 50 years of service to pet parents. Everything we do is guided by our vision for Healthier Pets. Happier People. Better World. We operate more than 1,500 Petco and Unleashed by Petco locations across the U.S., Mexico and Puerto Rico; complete pet care services and veterinary advice through PetCoach; and petco.com. The Petco Foundation, an independent nonprofit organization, has invested more than $230 million since it was created in 1999 to help promote and improve the welfare of companion animals. In conjunction with the Foundation, we work with and support thousands of local animal welfare groups across the country and, through in-store adoption events, help find homes for more than 400,000 animals every year.

Contact: 

Ventura Olvera

ventura.olvera@petco.com

858-453-7845 ext. 222820

SOURCE Petco

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Petco Delivers All the Feels with New Holiday Campaign Centered Around Giving Back to Pets in Need

SAN DIEGO, Nov. 20, 2018 /PRNewswire/ — Giving feels good, especially when it does good. Petco has launched a new holiday campaign that highlights the extraordinary joy of including pets in need throughout the giving season.

Discover the special bond created in this warm, holiday story at youtube.com/petco.

Now through Dec. 24, Petco is encouraging pet lovers to extend their giving lists by donating toys and supplies for pets in local animal shelters during the holidays. Petco stores nationwide are collecting toys, wet and dry food, and litter for cats and dogs.

“Our pets are increasingly becoming members of our family. But despite providing us with unconditional love and companionship all year-round, many pet parents forget to include them in holiday festivities,” said Petco Chief Marketing Officer Tariq Hassan. “We’re proud to celebrate the ‘power of giving’ by shining a light on the millions of pets still in search of a loving family to establish the kind of special bond the hero in our campaign discovers.”

The Holiday Tails campaign kicked-off this week with a new stop-motion animated brand spot, “Saving Up,” that shares the heartwarming story of a child who experiences the true joy of giving when he and his family adopt a dog during the holiday. The spot debuted on Monday, Nov. 19, with a national television run, as well as in movie theaters in San Diego, Los Angeles, Dallas-Ft. Worth, San Antonio, Chicago, Philadelphia and New York. In addition, the campaign will be activated across multiple touch points, including digital, social, email, and in-store.

From donating much-needed supplies to local animal welfare organizations, to providing a warm home to a foster pet, there are countless ways to give to pets in need this holiday season.

  • Photos with Santa: Capture the perfect photo with your pet for your holiday card and give back to pets with Petco’s annual “Photos with Santa” in-store event on Saturday, December 8 and 15. All proceeds from this charming keepsake are donated to lifesaving animal welfare organizations across the country through the Petco Foundation to help animals in need.
  • Foster a Pet: Open your home to an adoptable pet in your local shelter during the holiday season.
  • Through the Petco Foundation: During this holiday season, the Petco Foundation has already made holiday wishes come true with $755,000 in grant awards to animal organizations throughout the U.S. Now you can help them save more lives — from Nov. 17 to Dec. 24, pet lovers have the chance to donate at checkout, purchase a 2019 Petco Foundation calendar, or reusable holiday bag at Petco stores, with all proceeds continuing to help animals in need.
  • Volunteer: You’ll get back as much as you give when you spend time with adoptable pets in your local shelter.

Discover the special bond created in this warm, holiday story at youtube.com/petco. To learn more about the campaign and join the conversation, follow Petco on Twitter, Instagram and Facebook and use the hashtag #MyHolidayTails.

For more details on how to donate and for a Petco location near you, visit petco.com/storelocator.

About Petco and the Petco Foundation 
Petco is a leading pet specialty retailer with more than 50 years of service to pet parents. Everything we do is guided by our vision for Healthier Pets. Happier People. Better World. We operate more than 1,500 Petco and Unleashed by Petco locations across the U.S., Mexico and Puerto Rico; complete pet care services and veterinary advice through PetCoach; and petco.com. The Petco Foundation, an independent nonprofit organization, has invested more than $230 million since it was created in 1999 to help promote and improve the welfare of companion animals. In conjunction with the Foundation, we work with and support thousands of local animal welfare groups across the country and, through in-store adoption events, help find homes for more than 400,000 animals every year.

Contact: Stephanie Wilson, Stephanie.Wilson@Petco.com 

Petco (PRNewsFoto/Petco)

SOURCE Petco

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Petco and Express Scripts Team Up to Revolutionize Home Delivery of Pet Medicines

Pet specialty retailer supports commitment to total pet care and wellness with convenient, accessible pet prescriptions available online for doorstep delivery

SAN DIEGO and ST. LOUIS, Nov. 19, 2018 /PRNewswire/ — Petco and Express Scripts (NASDAQ: ESRX), a healthcare company focused on delivering personalized solutions to improve healthcare, today announced a new strategic alliance that will enable millions of pet parents to order and receive pet medicines from the comfort and convenience of home.

Petco (PRNewsFoto/Petco)

Pet parents spend more than $8 billion annually on prescription and over-the-counter (OTC) medications for their animals. Petco now offers pet parents access to the pet prescriptions and OTC medications their pets need online via petco.com and petcoach.co for delivery directly to their front door, all Powered by Express Scripts.

“Our commitment to helping pet parents take complete care of the pets they love is the core of everything we do at Petco,” said Brock Weatherup, Chief Innovation and Digital Experience Officer for Petco. “By leveraging the industry-leading technology and fulfillment processes Express Scripts already has in place, we’re able to offer pet parents an easier, more affordable, faster and more convenient way to get the medicines their pets need.”

For more than 20 years, Express Scripts has pioneered advances in automated pharmacy technology that allow it to dispense more than 100 million human prescriptions each year – about 275,000 per day – at 99.9% accuracy. Tamper-proof packaging and sophisticated weather algorithms help ensure medications arrive safe and sound. Earlier this year, the company introduced the Inside Rx Pets (SM) discount card, which offers pet parents an average savings of 75 percent off generic and up to 15 percent off brand name pet medications.

“Working with Petco is another step forward for Express Scripts in providing better care, cost and convenience to millions of Americans, many of whom are also pet parents,” said Wendy Barnes, Vice President and General Manager, Consumer Solutions, Express Scripts. “By combining Petco’s history, expertise and extensive reach in pet retail with our innovative home delivery capabilities, we’re transforming the pet medicine industry and making access to critical pet medicines convenient and affordable for more pet parents than ever before.”

For more information or to sign up for Petco’s new online prescription services, visit petco.com/pharmacy. For more information about Express Scripts, visit lab.express-scripts.com.

About Petco and the Petco Foundation 
Petco is a leading pet specialty retailer with more than 50 years of service to pet parents. Everything we do is guided by our vision for Healthier Pets. Happier People. Better World. We operate more than 1,500 Petco and Unleashed by Petco locations across the U.S., Mexico and Puerto Rico; complete pet care services and veterinary advice through PetCoach; and petco.com. The Petco Foundation, an independent nonprofit organization, has invested more than $200 million since it was created in 1999 to help promote and improve the welfare of companion animals. In conjunction with the Foundation, we work with and support thousands of local animal welfare groups across the country and, through in-store adoption events, help find homes for more than 400,000 animals every year.

About Express Scripts
Express Scripts is a healthcare opportunity company. Empowered by our legacy as an industry innovator, we dare to imagine – and deliver – a better healthcare system with improved health outcomes and lower costs. From pharmacy and medical benefits management, to specialty pharmacy care and everything in between – we uncover opportunities to make healthcare work better.

Our home base is St. Louis, but our reach extends to millions of Americans across the nation. We stand alongside our clients and partners, collaborating to develop personalized solutions that make a meaningful difference in the lives of those we serve. We believe healthcare can do more. We are Champions For Better.

For more information, visit Lab.Express-Scripts.com or follow @ExpressScripts on Twitter.

Contacts:
Ventura Olvera, ventura.olvera@petco.com, 858-453-7845 ext. 222820
Jennifer Luddy, jennifer_luddy@express-scripts.com, 201-269-6402

SOURCE Petco

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Petco First and Only Major Retailer of Pet Food to Not Sell Food and Treats with Artificial Ingredients

SAN DIEGO, Nov. 13, 2018 /PRNewswire/ — Today, Petco announced it will not sell food and treats containing artificial colors, flavors and preservatives* for dogs and cats by May 2019. The move makes Petco the first and only major retailer of pet food and treats to take a stand against such ingredients, reaffirming the company’s commitment to being the lifelong, trusted partner – for pets and pet parents, alike.

Petco (PRNewsFoto/Petco)

This is a momentous day for Petco, and for the health of the pets we love.

“Since our first store opened in 1965, Petco has been dedicated to ensuring the well-being of pets. That commitment continues today, with our decision to not carry food and treats for dogs and cats containing artificial flavors, colors and preservatives,” said Petco CEO, Ron Coughlin. “Some may question whether this makes good business sense, but putting pets’ health first has always been the right thing to do for Petco. This is both a major step forward for pets and a natural next step on our journey to become a complete partner in total pet wellness. We hope the rest of the pet industry will join us on this path to better health for the pets we love.”

This isn’t the first time Petco has taken an industry-leading stance as a champion for pets. In 2014, it became the first national specialty retailer to discontinue the sale of China-made treats following consumer concerns about the safety of such products – and other retailers quickly followed suit. With these new standards, the company aims to raise the bar again for the entire pet retail industry.

In January 2019, Petco will begin removing dog and cat foods and treats with artificial ingredients, both from store shelves and ecommerce, with a commitment to complete the process by May 2019. Some of the more than 40 artificial ingredients Petco is eliminating include FD&C Red No. 3, Butylated hydroxyanisole (BHA), Butylated hytroxytoluene (BHT), Glycerol tributyrate, and benzaldehyde, among others.

“We’re inviting pet food companies to join us on this journey, even working hand-in-hand with some to pursue potential ingredient changes to meet our new stringent ingredient standards,” said Nick Konat, Co-Chief Merchandising Officer for Petco. “In cases where an existing brand is unable to update some or all of their products to meet our criteria by May of 2019, we will not carry either specific products or the brand entirely – and we’ll help pet parents affected by such a change to safely transition to a new food or brand that we believe is healthier for their pet.”

The change also reflects one of the top concerns pet parents have today: nutrition. It’s no coincidence that pet food trends follow closely behind human food trends. According to a recent survey**, 87% of pet parents say feeding their pet food made with no artificial flavors, no artificial colors and no artificial preservatives is important to pet’s health and well-being, with 59% of vets agreeing that pet owners should actively seek out foods without those ingredients. Furthermore, 95% of pet parents believe their pet’s diet and nutrition is essential to their pet’s overall health and wellness, yet more than half (56%) say finding healthy products for their pet(s) is confusing, with another 47% reporting that finding healthy products for their pet is difficult.

“Pet parents are seeking answers that help assure them they are making the right choices,” said Dr. Whitney Miller, DVM, MBA, Diplomate ACVPM, and Director of Veterinary Medicine at Petco. “We’re stepping out ahead of the industry here because we believe it’s the right thing to do. With Petco’s new nutrition standards, we will only offer food that we believe supports overall pet health and wellness, making the decision process much easier for pet parents.”

Petco has worked closely with in-house and consultant veterinarians, nutritionists, and wellness experts to inform its decision and its new standards for pet nutrition.

“As a veterinary nutritionist, I choose pet foods that are free of artificial colors, flavors, and preservatives when feeding my own dog and cats,” said Dr. Susan Wynn (DVM, CVA, CVCH, DACVN), a board-certified veterinary nutritionist at BluePearl Veterinary Partners, a national provider of specialty and emergency veterinary care based in Atlanta, GA. “Consumer opinions have more influence on company practices now than ever before, and market surveys have shown that pet owners are concerned about manufacturing and label transparency. Almost 70% of millennials are more likely to research and purchase foods with natural ingredients.  I think these well-informed pet owners will be pleased to know that they can count on Petco to stock the brands in which they believe, and I look forward to the rest of the industry following Petco’s lead.”

Setting a new standard for nutrition is only the first step the company has planned in becoming the most trusted source for pet wellness. As part of this initiative, in 2019 Petco will also launch the Petco Pet Wellness Institute: a coalition of experts from all spectrums of pet health and wellness. Together, veterinarians, nutritionists, pet psychologists, academic researchers, and other credentialed leaders will ensure Petco is offering the best information, education, and services – not only for nutrition, but for a wide array of topics and issues impacting pets’ overall health and well-being. Part of the institute’s mandate will be funding evidence-based research to help further understand and define industry-wide issues, including the impact of food and ingredients on pet health. While data around pet wellness is currently limited, the institute will help provide clarity and inform Petco’s initiatives, ensuring the brand is continuing to meet the demands of modern pet parents.

While Petco’s transformation will affect certain brands, and ideally motivate companies to change ingredients, the company already carries a full range of high-quality, specially formulated foods that already meet and even exceed its new standards. In addition, Petco currently offers a variety of products, services, and advice to help pet parents care for the complete health of their pets at every stage of life. Pet parents looking for guidance on what to feed their pets can find information available in-store by consulting with Petco’s knowledgeable employees (partners), including Petco Certified Pet Food Specialists, and online at Petco.com/betternutrition.

“The goal here is superior health and well-being for the pets that bring so much love and joy to our lives,” said Coughlin. “Our bold nutrition stance combined with our continued expansion of veterinary services in our stores, are great examples of the many ways we’re evolving to meet the needs of modern pet parents.”

For more information about Petco and its new nutrition standards, go to Petco.com/betternutrition. For additional media assets please see here.

* Through referencing available guidelines provided by the Association of American Feed Control Officials (AAFCO) and the U.S Food and Drug Administration (FDA), Petco defines artificial colors, flavors and preservatives as:

  • Color from artificial sources: any dye, pigment, or other substance that can impart color to a food that is not derived from a natural source.
  • Artificial flavor: any substance, the function of which is to impart flavor, which is not derived from a spice, fruit or fruit juice, vegetable or vegetable juice, edible yeast, herb, bark, bud, root, leaf or similar plant material, meat, fish, poultry, eggs, dairy products, or fermentation products.
  • Artificial preservative: chemical substances added to or sprayed on the outside of food to retard spoilage, deterioration, discoloration, or contamination by bacteria and other disease organisms. Does not include preservatives that are derivatives of natural compounds.

**From Oct. 15  Oct. 20, 2018 Edelman Intelligence fielded a 10-minute online survey that included 1300 pet parents and 100 veterinarians across the United States, ages 18+. The data was weighted to be nationally representative on age, region and race/ethnicity. Pet parents are defined as dog and cat owners who either possess or share primary responsibility for buying products and services for their pets. The pet parent margin of error is +/- 2.72% at the 95% confidence level. To be included in this study, veterinarians had to have attained a post-graduate degree (e.g. DVM, MA, MBA, LLD, or PhD). The veterinarian margin of error is +/- 9.8% at the 95% confidence level. Edelman Intelligence is a global, full-service market research firm that provides corporate, non-profit and government clients with strategic intelligence to make their communications and engagements with stakeholders the smartest they can be. The firm specializes in qualitative and quantitative research, measurement, tracking and analysis in reputation, branding and communications.

About Petco and the Petco Foundation 
Petco is a leading pet specialty retailer with more than 50 years of service to pet parents. Everything we do is guided by our vision for Healthier Pets. Happier People. Better World. We operate more than 1,500 Petco and Unleashed by Petco locations across the U.S., Mexico and Puerto Rico; complete pet care services and veterinary advice through PetCoach; and petco.com. The Petco Foundation, an independent nonprofit organization, has invested more than $200 million since it was created in 1999 to help promote and improve the welfare of companion animals. In conjunction with the Foundation, we work with and support thousands of local animal welfare groups across the country and, through in-store adoption events, help find homes for more than 400,000 animals every year.

CONTACT: 
Ventura Olvera 
Ventura.olvera@petco.com

SOURCE Petco

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‘Tis the Season for Petco’s Holiday Gift Guide

Get into the holiday spirit with the perfect gift for the pet or pet lover in your life at Petco

SAN DIEGO, Nov. 6, 2018 /PRNewswire/ — The holiday season is upon us, which means it’s that time of the year to begin making your lists and checking them twice for each of your loved ones, including your pets. To help make the holiday season even more cheerful and memorable, Petco’s 2018 holiday gift guide features the best gift ideas for both pets and pet parents.

To help make the holiday season even more cheerful and memorable, Petco’s 2018 holiday gift guide features the best gift ideas for both pets and pet parents.

“Our furry, scaly, finned and feathered family members bring us so much joy, warmth and love year-round,” said Alex Tomey, Petco chief merchant, owned brand and supplies. “When it comes to gifting during the holidays, our pets deserve the best. We’re very excited to share our carefully curated gift guide to help pet parents find the perfect gift for their one-of-a-kind pet this holiday season.”

From the colorful Oh Joy! collection and prideful Puppies Make Me Happy assortment, to holiday-inspired toys, treats and apparel, Petco’s Holiday Gift Guide caters to all different types of pets. From the dapper and on-the-go dog to the festive feline, Petco has pet parents covered as they shop their way through the busiest time of year. Here’s a sampling of this season’s hottest gifts, which can only be found at Petco.

Browse Petco’s official Holiday Gift Guide for more gift ideas, and for additional holiday content including tips and information from Petco, visit Facebook.com/Petco, Twitter.com/Petco or Instagram.com/Petco.

About Petco and the Petco Foundation
Petco is a leading pet specialty retailer with more than 50 years of service to pet parents. Everything we do is guided by our vision for Healthier Pets. Happier People. Better World. We operate more than 1,500 Petco and Unleashed by Petco locations across the U.S., Mexico and Puerto Rico; prescription services and pet supplies from the leading veterinary-operated pet product supplier, Drs. Foster & Smith; complete pet care services and veterinary advice through PetCoach; and petco.com. The Petco Foundation, an independent nonprofit organization, has invested more than $200 million since it was created in 1999 to help promote and improve the welfare of companion animals. In conjunction with the Foundation, we work with and support thousands of local animal welfare groups across the country and, through in-store adoption events, help find homes for more than 400,000 animals every year.

Contact:

Stephanie Wilson, Stephanie.Wilson@Petco.com 

Brenda De Alba, Brenda.Dealba@Edelman.com 

Petco (PRNewsFoto/Petco)SOURCE Petco